India pretty much out of the World cup. My last entry was about the game of cricket becoming bloody and mercenary. India is out. Its hard to believe because the by most conservative estimates India was to be a part of the super8 matches. What happens to the blue billion is anybody's guess! It said Ladega to Jeetega - the branded inspiration that so didnt work for the team .
Sports and media have been closely related. Big sports personalities have become bigger media personalities. So is the star studded team full of world class players fail to come together as a team. This is all in public realm. So if Greg Chapell says that the team didn't play well and thats is all , its not considered enough.
Players becoming bigger than the game!
Saturday, March 24, 2007
Tuesday, March 20, 2007
Blue Billion
Hu Ha India Aaya India - Pespi , Anchor Team and Seagrams That was then.
Cricket fever is on everywhere. I am not an ardent cricket fan and neither am I here to discuss their performance . I am not even getting into specifics of brand endorsements. Every 1 out of 4 ads are about cricket and I wonder why? Cricket , F1 , FIFA , Wimbledon , French Open ...... Are they really about the spirit of sports. Hardly!
Life is Calling
Its a big day. I am back on mediated world after all these months. Escape I said from it , its a mediated world. Then two thoughts after reading some stuff today, struck me hard .
Firstly, media is important because we experience the world through it. We experience the world through media. The feeling is not yet sinking in and I am still trying to comprehend what it means! But I know in all these months I have been trying hard to avoid it. Yet its all over the place. In a way its talking to me truly of the vacarious lives we all lead. The existence that is so flawed in its reality that we all seek to escape it. Media is a means of escapism and thats how we lead our life. In the city of blinding lights where the streets have no name this is a world of pulp fiction.
Secondly if there is more to do in here , in this mediated world , there is also a need to go in deeper - to explore all and more in the world of media that is there to explore.
Its time to step out and be in the center of it all.
Firstly, media is important because we experience the world through it. We experience the world through media. The feeling is not yet sinking in and I am still trying to comprehend what it means! But I know in all these months I have been trying hard to avoid it. Yet its all over the place. In a way its talking to me truly of the vacarious lives we all lead. The existence that is so flawed in its reality that we all seek to escape it. Media is a means of escapism and thats how we lead our life. In the city of blinding lights where the streets have no name this is a world of pulp fiction.
Secondly if there is more to do in here , in this mediated world , there is also a need to go in deeper - to explore all and more in the world of media that is there to explore.
Its time to step out and be in the center of it all.
Life is calling ( smirnoff tagline)
A mediated life is calling!
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