Media for tomorrow, today

I have been browsing through some stuff and everywhere as I read , I come across one big thing - one emerging trend that is already dominating the system and thats changing the face of media. Its called participative media.

Check out this website ,aptly called what kids can do and you would realise to an extent what I mean when I am talking of participative media for the proof of pudding lies in its taste, as they say.