Monday, November 06, 2006

How Bizzare?

This web-log clearly states - Escape if you can , it’s a mediated world and yet does quite the opposite. I realized this off late as I was going through a few other web-logs and discovered that the content wasn’t very dissimilar. So many of the amateur writers like me are picking up similar topics and writing about them. The latest fad being putting down something on Gandhigiri.

The message is simple. You love it or hate it - Media is making us think. It is giving us food for thought that we all may or may not consciously acknowledge. I wonder what it does to us at an individual and at a social level. I remember writing about defined stereotypes and now taking it a step further it makes me realize if this is the beginning of the homogenization of human thinking. Anyway original thinking seems farfetched and scarce.

In the paucity of original thinking , our thinking becomes a derivative of what we see and hear (which mostly happens through media), media content in turn becomes a derivative of successful international program formats whether it be KBC or the coming soon Big Boss and all of it together results in a kind of mono-culture ( The term is borrowed from Naomi Kleims book - No Logo).

So here we are in the midst of a vicious cycle where we cant think original , where plagiarism takes the name of inspiration and where the chicken or egg question would soon apply to media and social condition. Welcome to the 21st century India or shall I say 21st century globe. After the initial attempt to clone animals genetically its humans turn to be cloned mentally with the mediated fodder. Cloning at a physical level may be less dangerous than cloning at a mental level. If that’s not bizarre what is?

No comments: