Public Service Broadcasting: Who needs it?

There is a surely growing concern about the dominance of US in all kinds of media content. Reminds me of Naomi Klein who mentions in her book NO LOGO the ideology of a monoculture. It does seem to be coming true. US media is defining formats that are being imitated everywhere! Wonder what happened to creativity and diversity. But that's besides the point. Currently attended a debate on PSB.

Had an interesting discussion. It was about Public Service Broadcasting primary focus being BBC in UK context. But then i have a co patriot who does draw parallel to the country from where we come in the middle of every discussion. Sometimes they are pertinent.

DD in Indian context is the equivalent of BBC in UK context. But there are many differences.
BBC despite being in a regulated environment on the home turf is trying to become a global player. That doesn't quite suffice the idea of being a public service broadcaster. DD on the other hand is struggling in markets where cable and satellite penetration has grown.

The content on BBC has always been cutting edge but again to what extent is it public service and commercial is any body's guess. DD on the other hand has content that is trite and mundane.

BBC has internally some viewership targets that they seek to achieve. DD , i wonder , what do they seek to do with their reach. Also an argument about public good. Much of that can be done through community and alternate media. E-Choupal did what DD cant imagine doing.

So do we need to direct taxpayers money towards PSB. I wonder. Who needs it?